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Whether you’re a blue chip company the size of Google (which doesn’t seem to have any trouble keeping up with technology trends) or a small business working out of a shed, keeping in lock-step with technological growth is absolutely crucial to evolving with the market. It may take years before you’re technologically savvy, but knowing where to start is critical. The following measures can be taken as part of a marketing campaign, the launch of a new service, or simply scaling up the office or computer software your company uses:

QR codes to market your URL across mobile platforms. Quick response codes aren’t just a fad; they’re symptomatic of the changing tides of the worldwide web. The Internet is no longer just a static interface on your computer screen, it’s a dynamic global language spoken by billions of possible customers. Your company better learn the grammar and quick.

Pads and notebooks instead of or in addition to desktops. Desktops are good if you’re running a series of incredibly complex tasks at once, say a render farm on computer animated film, but for Internet use and basic documents, you want your employees lightweight and on-the-go. Mobile devices like iPads and Chromebooks are also significantly cheaper and easier to repair.

E-commerce to diversify and expand your retail universe. If you’re only selling your products or services in person at a cash register you’ll be an extinct dinosaur by the end of the decade. People are spending more and more time online and relying less and less on actual physical locations for their shopping. No mater what your business is, you should have an online presence to your services.

Cloud computing and colocation services to scale up your office capabilities. Save money on IT costs while exponentially increasing your broadband speeds and bandwidth powers. Also, decrease the chance of setting your company back weeks, months, or years in the event of network crash or a natural disaster.

Social media and location-based networking to deputize brand ambassadors. Similar to how QR codes are decentralizing and expanding the global network of commerce, so too are social networks and place-based messaging. Enter the newest arenas for marketing and consumer research.

QR codes, iPads, e-commerce, cloud computing, and social media can not only resuscitate a floundering business, they can catapult moderately performing sales figures into the stratosphere by helping your company to penetrate new markets, maximize its profits in old ones and save on overhead costs. Keep your business attuned to the latest trends in technology, or risk becoming obsolete.

Technology is shaping the landscape so rapidly these days that it’s absolutely critical for entrepreneurs, executives, small business owners or anyone involved in online financial transactions to understand where the world is headed. It’s not enough to know the buzz words, you need to understand the concepts and be able to implement them in your business model. For example, mobile device sales have officially risen above desktop and laptop sales and many businesses are confused as to what this means. A safe bet is to assume that this trend will continue and that mobile devices will be the preferred vehicle for online activity in the coming decade.

It used to be that someone only used their cell phone to look something up if they were out of the house. It was considered a luxury and a last resort. These days people are using their mobile devices for Internet browsing even when they’re at home, their desktops only a few steps away. More people are using mobile devices to stream video content as well. In fact, over 2/3rds of Internet activity is estimated to be for video streaming, so the fact that people would rather watch a video on their phone than on a bigger screen is a pretty big deal. More people are using mobile devices to shop and read too. Smartphones and notepads are becoming the medium of choice for people who want to read e-books and people looking to shop online. Users are using mobile devices for more applications and activities and for this reason mobility is a major new factor in the business world.

Other major trends include cloud computing, Web 3.0, social networking, sustainability, and virtual IT. Web 3.0 will include facets of all the others, as the next iteration of Internet will be heavily reliant on location-based networking that will utilize clouds for file-sharing and virtualized servers. The trend towards Web 3.0 is a concept that is not very well understood right now in most business communities even though it will be ubiquitous in less than a decade. Mobile devices will go hand in hand with this revolution and eventually it will be incomprehensible to be offline. Businesses will be in a constant state of online, distributed networking.

Trends in business are being heavily influenced by technological advancement and the savvy entrepreneur or small business owner would be wise to understand them. Adopting a mobile device-friendly business platform and getting out in front of the Web 3.0 apps are excellent ways to start.